Google announces plans to launch its own mobile operator services
This week at the Mobile World Congress in Barcelona, Google confirmed rumors that it will be offering mobile virtual network operators services in the U.S.
How soon will this spread to other parts of the globe?
For mobile marketers, Google’s entry into wirless service is big, the company is undoubtedly going to “push the boundaries” of mobile data. Given the success of its Android operating system, Google is primed to start delivering a mobile service of its own.The connectivity to MVNO could set up the search giant to better deliver ads t mobile users.
Ref:Marketing Dive: http://bit.ly/marketingdivegooglenetwork