New Social Network Promises to Share Revenue With Users
On Thursday 12th March 2015 a new social network launched simply called 8. The platform will differentiate itself from the pack by paying users. The network will allow members sign up to include ads on their personal profiles and earn 80% of revenue generated from the content.
When new social networks are introduced, they often seem like just another fad. What 8 is doing is more of a broad social experiment. “Will the draw of ad revenue convince users to switch”? if this model is successful, other platforms will have a hard time competing with a social network that literally pays its members.
8 is the brainchild of two people:
– Sue Fennessy, an ad industry veteran who founded and serves as chief executive of Standard Media Index, which provides data on advertising campaigns.
– Beth Haggerty, who has worked in various digital media businesses that have gone on to be acquired by the likes of Walt Disney Co. and Nielsen.
Ref: Marketing Dive